In every edition of Tekedia Mini-MBA, we take time to decide on the Featured Photo. We pick them from the internet on fair use. For our 8th edition, we initially picked photo A. Initially, the registration conversation rate (how many visit the page and how many register, weekly) did not do well, but we did not know the specific reason. We had compared the rate of the same time last year (and last edition) to the current ; edition 8 was underperforming.
Then, our team member suggested we change the photo with B. They did and within a week, the conversion rate improved significantly. That improvement remains sustained.
Good People, do not run a digital business on guesswork. Form a habit of measuring things because if you do not measure, you cannot improve. The Igbo Nation will say that “uwa bu ahia” [the world is a market]. Interestingly, only those who understand what the market needs thrive.
Register here for Tekedia Mini-MBA which begins June 6, 2022Save big with many other benefits when you register by June 5. Cost is N60,000 or $140 for the 12-week program.
Measure., Improve. Advance. You can check live photo B here  .
1. Advance your career with Tekedia Mini-MBA (Jun 6 – Sep 3, 2022): beat early bird fee of $140 (or N60,000 naira) before it goes. Click and register here.

2. Click and register for Tekedia Startup Masterclass and master the secrets from start-up to unicorn. Cost is N180,000 naira or $400.

3. Click to join Tekedia Capital Syndicate and own a piece of Africa’s finest startups with a minimum of $10,000 investment.
Ndubuisi Ekekwe, PhD, Chairman of FASMICRO Group, is the Lead Faculty in Tekedia Mini-MBA. He writes regularly in the Harvard Business Review. Email: [email protected]

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