We, the People” risks becoming “They, the Product as a Service” for those who control the data and set digital identity policies.
Just as the so-called fourth industrial revolution is merging our physical, digital, and biological identities, the World Economic Forum (WEF) and World Trade Organization (WTO) are looking to bring digital identity to physical objects, digital products, and biological beings.
“Any package, pallet or container can now be equipped with a sensor, transmitter or radio frequency identification (RFID) tag that allows a company to track where it is as it moves through the supply chain—how it is performing, how it is being used, and so on.”
“In the near future, similar monitoring systems will also be applied to the movement and tracking of people” — Klaus Schwab, The Fourth Industrial Revolution, 2017
On April 12, 2022, the WTO and WEF published a report “encouraging the development of a global certification framework” for digital identity systems of persons and objects — both physical and digital.
According to the report, “The Promise of TradeTech: Policy Approaches to Harness Trade Digitalization”:
“End-to-end trade digitalization requires a global approach to digital identities of natural and legal persons as well as of physical and digital objects sending or receiving electronic information to avoid creating digital identity silos.”
While the report is concerned with digital identity as it relates to digitalizing global trade systems, the seed has been planted to normalize the idea of treating people like products to be tracked, traced, and monitored for compliance with certain standards.
Just as RFID chips, IoT devices, and other sensing technologies track and trace products through their “life cycles,” the same can be said about tracking humans through their own “life cycles.”
“Traceability can also help to monitor the lifecycle of a product with a view to reducing fraud and theft or to assessing its contribution to a global circular economy” — The Promise of TradeTech, WEF & WTO, 2022
“Integrating multiple identities and attributes from different sources about a given product can improve traceability” — The Promise of TradeTech, WEF & WTO, 2022
In his 2017 book, “The Fourth Industrial Revolution,” WEF founder Klaus Schwab remarked:
“Any package, pallet or container can now be equipped with a sensor, transmitter or radio frequency identification (RFID) tag that allows a company to track where it is as it moves through the supply chain—how it is performing, how it is being used, and so on.”
“In the near future, similar monitoring systems will also be applied to the movement and tracking of people,” he added.
Treating “people” the same as “any package, pallet, or container” means not just tracking the movement of you and me, but measuring how we are “performing,” how we are “being used,” and so on.
“TradeTech opens new opportunities to identify and track physical and digital objects. For instance, IoT devices can collect and monitor information in real-time” — The Promise of TradeTech, WEF & WTO, 2022
In this dystopian scenario, “We, the People” become “They, the Product” for those who control the data and set the policies.
And in a future where “all products will have become services,” the devolution from “people” to “products” to “services” will be complete: “They, the Product as a Service.”
In this alternative timeline, “you’ll own nothing and you’ll be happy” while governments and corporations enrich themselves by becoming human “service providers.”
And oh! how quickly these public-private “service providers” are paving the way for what historian Yuval Noah Harari calls “digital dictatorships” lording over data colonies.
“If you have enough data about me and enough computing power and biological knowledge, you can hack my body, my brain, my life” — Yuval Noah Harari, WEF, 2020
According to Harari, humanity is facing the danger of “the rise of digital dictatorships that will monitor everyone all the time.”
Speaking at the annual WEF meeting in Davos in 2020, Harari announced, “This danger can be stated in the form of a simple equation, which I think might be the defining equation of life in the 21st Century — B x C x D = AHH — which means Biological knowledge multiplied by Computing power multiplied by Data equals the Ability to Hack Humans.”
“You don’t need to send the soldiers in if you have all the data” — Yuval Noah Harari, WEF, 2020
In a breakaway session, Harari further elaborated on what it means to hack human beings, stating:
“To hack human beings you need a lot of biological knowledge, a lot of computing power, and especially a lot of data. If you have enough data about me and enough computing power and biological knowledge, you can hack my body, my brain, my life. You can reach a point where you know me better than I know myself.”
“Are we at the point where Huawei or Facebook or the government or whoever, can systematically hack millions of people — meaning they know about my medical condition, about my personal weaknesses, about my life history?” Harari asked.
“Once you reach that point, the implication is that they can predict and manipulate my decisions better than me.”
Hackable humans make programmable people.
“Trade agreements could encourage the development of a global certification framework whereby accredited digital identity operators would issue globally recognized digital identities” — The Promise of TradeTech, WEF & WTO, 2022
Predicting and manipulating human behavior requires constant surveillance, data collection, and tracking in real-time — all the hallmarks of digital identity schemes, the fourth industrial revolution, and the great reset.
While the WEF and WTO separate “digital identity of natural and legal persons” from “digital identity of physical and digital objects” in their TradeTech report, the so-called fourth industrial revolution will make no such distinction.
Digital identity will likely be used by public and private “service providers” to track and trace our every movement and interaction in real-time as if we were products to be made into services.
“Authoritarianism is easier in a world of total visibility and traceability” — WEF Global Risks Report, 2019
Remember, Klaus Schwab wrote back in 2017 that just about anything could be equipped with a sensor, transmitter, or RFID chip, and that “similar monitoring systems will also be applied to the movement and tracking of people.”
What Schwab described was a technocratic system of surveillance and control similar to the Chinese Communist Party’s (CCP) system of social credit that doles out rewards and punishments based on an individual’s compliance to authoritarian decrees — such as the case with vaccine passports, which serve as a form of digital identity, according to the WEF.
Digital identity allows governments and corporations to have total visibility and traceability over people and things — both physical and digital — while determining which products, services, and information we will be able to access.
And what was it that the WEF said about total visibility and traceability in its 2019 Global Risks Report?
Authoritarianism is easier in a world of total visibility and traceability.”

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We explore how our brains, psychology, and society are impacted by the ever-evolving technology that surrounds us. If you want to be better prepared for the new information age, have a healthier relationship with technology, and get more out of life using top technology and psychology hacks, this is the podcast for you! Every other Friday we bring you interviews with leading experts in the fields of technology and psychology combined, with past guest speakers such as New York Times journalists, MIT Professors, and C-suite executives of top tech companies.
You may have heard of Bhagwan Shree Rajneesh and his followers, commonly known as Rajneeshees or sannyasins, from the incredibly popular Netflix documentary “Wild, Wild Country.”
Well in today’s episode we speak with a former follower of the Bhagwan Shree Rajneesh cult to get a better understanding of how this society functioned, what it was like to live in normal society as a member of the cult, and what it was like on the famous Oregon ranch.
With our guest, Annie (who has asked to remain anonymous but showed her mala that she wore during her time as a Rajneshee to prove her affiliation with the cult), we find out how she first find out about Bhagwan Shree Rajneesh and the Rajneeshees, and what inspired her to join their cult, where she goes into great detail about how she found them when she was 16 at an Alcoholics Anonymous event.
She also shares why life as a Rajneeshee was difficult off the ranch in normal society, as society often treated them with a mixture of suspicion, curiosity, and fear. In fact, she was fired from all of her jobs due to her membership in the cult, but she also explains how she saw this as a positive, “a trial by fire” as she claims.
Annie also goes into detail about what it was like visiting the ranch in 1983, when, she believes, much of the footage used in the documentary was filmed. She talks about the important role meditation played in being a Rajneeshee and what a normal day was like on the ranch.
She also shares her thoughts on how accurate the documentary was, how close she came to meeting Bhagwan Shree Rajneesh, and finally, how she left the cult in the end.
Overall, Annie explains why she doesn’t see the following as a religion or cult, but instead as a community and how this community had such an overall, lasting positive experience in her life.
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