The PGA Tour has acquired a minority equity stake in augmented reality startup Quintar as part of its new expanded partnership with the company. Quintar will serve as the official mobile augmented reality developer for the PGA Tour over the next three seasons through 2024, the Tour announced today.
Quintar first began working on the PGA Tour AR mobile app during the 2020 FedEx Cup Playoffs. Fans on-site at tournaments can open the app and point their iPhone toward select holes to have their screen display ShotLink data such as apex height and ball speed, as well as graphics of tee-shot trails, distances to the pin and 3D models of the greens.
The AR features will expand to signature holes at 10 PGA Tour events this yearincluding the Wells Fargo Championship, the AT&T Byron Nelson, the Memorial Tournament, the Travelers Championship, the FedEx St. Jude Championship, the BMW Championship, the TOUR Championship and the Presidents Cup. PGA Tour betting partner DraftKings will sponsor Quintar’s augmented reality experiences. 
In November, Quintar partnered with SharpLink Gaming to begin development of an AR-focused sports betting platform for fans both in-venue and at home. Quintar’s investors include SeventySix Capital and Quintar CEO Sankar Jayaram is the former chief technology officer and chief product officer at Intel Sports.
Top Italian soccer league Serie A livestreamed Sunday’s match between AC Milan and ACF Fiorentina inside the “Serie A room in The Nemesis metaverse.” The stream was exclusively available to fans in the Middle East and North Africa (MENA) area and was part of Serie A’s collaboration with blockchain software company ConsenSys and virtual worlds platform The Nemesis.  
Serie A referred to the broadcast as its “first step into the metaverse.” Fans had to make an account with the Consensys-owned cryptocurrency wallet app MetaMask to access NFTs that acted as a user’s “ticket” into the match broadcast on The Nemesis. The online room on The Nemesis lets fans watch the game while interacting with each other’s digital avatars, play games related to Serie A and view augmented live stats from the match. 
“The Middle East and North Africa (MENA) represent a strategic area for us due to the dominant presence of Generation Z and the particular receptivity to new developments,” Lega Serie A CEO Luigi De Siervo said in a statement. “A modern league has to put technology at the service of entertainment, in this case in a virtual stadium, in a function that is a little closer to a video game.” 
Fans were also able to dress their avatars with a digital T-shirts branded with Serie A’s Keep Racism Out logo. AC Milan won Sunday‘s match, 1-0, over Fiorentina at San Siro Stadium in Milan, outside of the metaverse.  
MLS club LA Galaxy has signed a multi-year partnership with soccer analytics startup SportsDynamics to study their opponents and own on-field performance. LA is the second MLS team to partner with SportsDynamics, joining DC United.
The Galaxy has used SportsDynamics’ GaTa software since the start of the 2022 season, which ingests data from player-tracking systems and lets users search for metrics based on individual players and specific on-field locations. “The data that SportsDynamics will provide to us links directly into video and allows us to identify specific moments from games for further analysis,” Galaxy assistant coach and video analyst Sam Green said in a statement. 
MLS signed a deal with Second Spectrum in 2020 to add the company’s optical tracking cameras into all venues to track player and ball movement data. Paris-based SportsDynamics also has partnerships with French sports broadcaster La Chaîne L’Équipe and German Bundesliga club Bayer 04 Leverkusen.
AI-powered sports camera company Veo has become the title sponsor of the KDB Cup, the youth soccer tournament created by Manchester City midfielder Kevin De Bruyne. Veo’s cameras automatically follow player and ball movement and will record all KDB Cup matches for coaches to analyze players.
This year’s KDB Cup will be held May 28-29 in De Bruyne’s hometown of Drongen, Belgium. The world’s best under-15 academy teams will play in the tournament, including those from EPL clubs Manchester City and Chelsea, Barcelona and Real Madrid from Spain, Germany’s Borussia Dortmund, Dutch club Ajax, French clubs PSG and Lille and several from Belgium’s top league. Match highlights captured by the AI cameras will be shared to Veo’s social media.
Roc Nation helped negotiate the deal for De Bruynewho first organized the KDB Cup in 2016, though it has not been held in two years due to the pandemic. Veo’s title sponsorship deal is for the next two editions of the tournament. Copenhagen-based Veo raised $24 million last year, and its clients include teams in MLS, the Premier League, La Liga, Serie A and Ligue 1. Veo’s cameras can also be used in rugby, basketball, football, lacrosse, volleyball, handball and hockey. 
Formula E unveiled its next gen car on Thursday evening in Monaco, showcasing its most powerful and sustainable racing vehicle yet. Racing organizers describe its Gen3 machine as “the world’s most efficient racing car.” 
The Gen3 car will debut in Formula E’s ninth season, which will begin at the end of 2022; its public launch was timed before the weekend’s Monaco E-Prix. 
Among the key features:  
Formula E is the only international sport to be certified as carbon-neutral since its inception. Seven automobile manufacturers are signed on to participate with Gen3 in season nine: DS Automobiles, Jaguar, Mahindra Racing, Maserati, NIO 333, Nissan and Porsche. 
Gabe Gault, an artist and son of former NFL wide receiver Willie Gault, wore Meta’s Oculus headset to create virtual reality murals of top draft picks while on-site at last night’s first-round of the NFL Draft in Las Vegas. Gault’s artistic process as he digitally crafted the draft-inspired murals with Instagram’s producer tool was livestreamed on the NFL’s Facebook and Instagram accounts. 
Gault, whose father won a Super Bowl ring with the mercurial 1985 Chicago Bears, operated the handheld Oculus controller to create individual “metaverse murals” of seven players selected in the first round. Draftees were welcome to stop by Gault’s set in Las Vegas and collaborate with him on the art. 
The NFL also worked with The Famous Group on a social media mixed reality robocam to create digital renderings of each draft prospect. Players’ animations appear on a virtual stage in the colors and logo of their college team and the colors transitioned to their new NFL team’s branding as they’re drafted. The Famous Group made 3D art for the player’s round and pick number. TFG also helped make an NFL Draft-themed projection near the Bellagio fountains in Las Vegas.  
Meta, the owner of Oculus, Facebook and Instagram, also launched a Vegas slot machine-themed Pick Predictor augmented reality lens on Instagram. The lens randomly displays an NFL team logo, round and draft pick above a user’s head to overlay on their Instagram videos. 
Amanda Serrano and Katie Taylor will each receive seven-figures for their historic fight Saturday at Madison Square Garden, the highest purse ever for a women’s boxing match. Taylor is represented by Matchroom boxing promoter Eddie Hearn, while Serrano is represented by YouTuber turned boxer Jake Paul—but both female fighters are appreciative of the social media star’s influence on the sport. 
“I’m very grateful that Jake is involved in this fight, that’s for sure,” Irish fighter Taylor told SportTechie. “I understand that someone like Jake never really had much boxing background, he’s getting there. These big fights, big paydays — there’s fighters out there who have worked long and hard in the gym since they’re nine or 10 years of age, and they’re not getting those pay days as well. But you can’t criticize him [Paul]. He’s just a great businessman, he’s doing his job. He’s getting into the ring and willing to get punched in the face. I definitely like his courage, it’s very hard to criticize him.”  
“Some of the other [influencer boxers] are just sort of for views, but Jake Paul is the real deal, and he’s training hard. He’s pushed this fight for us to make the money that we are making and making it at Madison Square Garden,” added Puerto Rico’s Serrano, who has secured six figures in sponsorships for the fight via Paul’s Most Valuable PromotionsThe fight will stream on DAZN. 
Serrano and Taylor will be the first female fighters in the Garden’s 140-year history to headline a boxing card at the arena, which Taylor says will be a sellout. “This is a history-making purse. The fact that this is going to be a sellout shows there’s a great appetite for big female fights. We have the potential obviously to inspire a lot of young girls,” Taylor said. 
As for technology used by the boxers to train, Taylor is a proponent of the wrist-worn health tracker Whoop. “It’s a brilliant technology. I just find it very interesting myself from day-to-day, looking at the changes and the different levels of strain each day. Looking at how well you’re sleeping each time, your HRV [heart-rate variability] every morning as well. It’s very beneficial.”  
Serrano beats to a different path—the 33-year-old does not even own a cell phone. Her 358,000 followers on Instagram lag in comparison to her promoter Paul and his nearly 20 million followers.  
“The only device that I need is my iPod. I don’t have a phone, so I use my iPod and my headphones. That’s the only technology I use in training,” Serrano says. “I’m not planning to have a cell phone anytime soon, maybe when I retire in about a year or so. It’s just a distraction for me. I see people with their head down all the time. I don’t want to be that; I want to give my all in the sport of boxing.” 
Cardinal Sports Capital will allocate up to $100 million in investments for a new accelerator it is launching in tandem with HPL Digital Sport. The inaugural participant in the program is WagerWire, a marketplace for sports betting futures. 
Toronto-based CSC launched in 2021 with a focus on sports gaming, media, tech and data while HPLDS is a division of New York’s Hot Paper Lantern—a branding and marketing communications agency—that specializes in sports tech, betting and fantasy. HPLDS counts Sportradar, SharpLink Gaming and NBC Sports Edge among its current and former clients. 
Betting and fantasy startups Quarter4 and ThriveFantasy are among the CSC portfolio companies that HPLDS previously has supported with its services. 
OneFootball, considered Europe’s top soccer media platform, has raised $300 million in Series D funding to enhance its global reach and to launch blockchain-centric OneFootball Labs.
Liberty City Ventures led the investing, with additional funding coming from Animoca Brands, Dapper Labs, DAH Beteiligungs GmbH, Quiet Capital, RIT Capital Partners, Senator Investment Group and Alsara Investment Group.  
Berlin-based OneFootball already produces soccer content internationally, accruing more than 15,000 livestreams and on-demand content clips last year. But the start of OneFootball Labs will speed up the company’s presence in Web3, allowing teams, leagues, federations and players to disseminate digital tokens and fan engagement through blockchain technology.
In-venue audio streaming app Mixhalo has hired Doug Holtzman as its new head of sports. Holtzman was most recently VP of business development at Sportsdigita, and he previously held sponsorship sales roles at Learfield IMG College, the New Orleans Saints, Houston Rockets and Tampa Bay Rays.  
Fans at sporting events who prefer to watch while listening to broadcast commentary via headphones can use Mixhalo’s app to livestream play-by-play audio from home and away team radio broadcasts, Spanish language broadcasts and alternative celebrity commentary. The company raised $24 million in December, and its partners include the NHL’s Buffalo Sabres, NBA’s Sacramento Kings and MLS clubs LA Galaxy and LAFC. 
Mixhalo was founded by Incubus guitarist Mike Einziger, and it has also streamed audio at concerts for Sting, Aerosmith, Pharrell and Metallica. Holtzman is the nephew of former MLB All-Star pitcher Ken Holtzman, and his new role will focus on positioning Mixhalo as a sponsorship asset for sports teams. 
NBC Sports Next has become the founding partner of PLAY Sports Coalition, an organization focused on the advancement of youth sports.
As the sports technology division of NBC Sports and as the host to youth management platform SportsEngine, NBC Sports Next is uniquely qualified to breathe life into adolescent athletic programs through its innovation and software.
Trish Sylvia, NBC Sports Next’s VP of advocacy and engagement, will join the Play Sports Coalition board of directors. NBC Sports Next has already had a long involvement with youth sports, through TeamUnify (managing swim teams), GoMotion (fitness business software), GolfNow (online tee-time marketplace and golf course operations tech), GolfPass (connecting golfers) and NBC Sports Edge (fantasy sports and gaming).

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