What started with 16 Triad startups ended Tuesday in the final showdown between the two remaining companies, both in the health care sector. Did you predict it correctly?
No. 5 Wellnecity edged out No. 6 Kepley BioSystems, 50.3% to 49.7%, to take the win. A total of 1790 readers voted in the final round, with Wellnecity winning by a mere 10 votes.
Winston-Salem-based Wellnecity helps self-insured employers manage the cost and burden of health care through its technology platform, ProActive Health Plan Management. Wellnecity also leverages data analytics to provide insights to help employees receive high-quality care.
Triad Business Journal launched its inaugural Inno Madness challenge, a recognition program designed as a friendly competition within the region’s entrepreneurial ecosystem, last month. The goal was simple: a bracket-style challenge, asking voters which startup they would invest in.
The brackets were built based on reader nominations and editorial input from the Triad Inno team, with seeding based on success in fundraising, particularly those startups that have been active since the beginning of 2021. TBJ also opened Inno Madness to bootstrapped companies, with a few entering.
The startups represented a wide range of industries and ideas, from value-based health care to self-serve smoothies to project management to shoe insoles.
Underdogs ruled the bracket for much of the competition – five out of eight matchups in Round 1 were won by the lower seeds, with all four top seeds eliminated. The second round played out similarly, with the underdogs winning half of the matchups. Only in Round 3 did the higher seeds prevail, leading to the Round 4 matchup between Wellnecity and Kepley, a Greensboro life sciences research venture.
Be sure to check out our March 25 edition, where we’ll feature Wellnecity, along with the other three finalists, alongside a bracket revealing how each matchup played out. Margins were narrow throughout, never more than 10 percentage points.
For more about each of this year’s participants, see the summaries below:
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