Today, Adobe (Nasdaq:ADBE) kicked off Adobe Summit 2022, the world’s largest digital experience conference, and unveiled new innovations in Adobe Experience Cloud that empower brands to make the digital economy personal, with powerful digital experiences that can be personalized to millions in milliseconds. Adobe Summit 2022 is fully virtual and powered by Adobe Experience Cloud.
During the event, participants will have the opportunity to hear from industry leaders, luminaries and celebrities across sectors, including:
To watch the keynotes, explore more than 200 sessions, network with peers or speak live with an Adobe expert, visit the Summit web experience.
“Customer experiences and seamless journeys – built on insights, data and compelling content – are what make the digital economy personal,” said Anil Chakravarthy, president, Digital Experience Business at Adobe. “Adobe Experience Cloud is the go-to personalization engine in the digital economy, empowering every business to engage deeply with their customers across all digital channels.”
Consumers have grown accustomed to moving their activities online. In fact, e-commerce spending is projected to surpass $1 trillion in the U.S. alone this year, according to the Adobe Digital Economy Index. To help businesses grow and thrive in this environment, Adobe announced new customers, partnerships and Adobe Experience Cloud ecosystem growth.
Among the customers included in Adobe’s announcements are BMW, The Coca-Cola Company, Coles, Dick’s Sporting Goods, Epic Games, EY, General Motors, Major League BaseballTM, NASCAR, NVIDIA, Panera Bread, Real Madrid, ServiceNow, Suncorp, T.Rowe Price, TSB Bank, and Walgreens Boots Alliance. Expanding Adobe’s partner ecosystem, Adobe announced partnerships with OneTrust, to simplify consent management; Anaplan, to bring financial planning into marketing workflows; as well as the next phase of e-commerce integrations with FedEx, Walmart and PayPal, all available now. Adobe also announced a collaboration with The Weather Company, an IBM Business, that empowers businesses to leverage weather data to personalize digital communications.
New Adobe Experience Cloud Innovations Announced at Summit
The new innovations empower businesses to build and deliver personalized customer experiences at scale, with accelerated content velocity, seamless customer journeys and real-time customer data from Adobe’s enterprise-grade customer data platform (CDP), Adobe Real-Time CDP.
Personalization at Scale, Powered by Adobe Experience Platform
Real-Time Customer Data Platform
Content Velocity and Seamless Customer Journeys
Adobe Experience Cloud Ecosystem Momentum
Adobe Experience Cloud’s customer experience management capabilities are supported by a global ecosystem of over 300 Adobe Experience Platform partner integrations. Adobe is announcing new partnerships with The Weather Company, an IBM Business to personalize digital experiences with weather data, OneTrust to help brands manage user consent and Anaplan to combine financial planning and marketing workflows for on-time and on-budget campaign execution. Partnerships with Walmart, FedEx, and PayPal enable brands to give consumers more payment and delivery options.
Adobe Experience Cloud, powered by Adobe Experience Platform, is used by 75% of Fortune 100 companies to power customer experiences with applications focused on customer journey management, data insights and audiences, content and personalization, commerce and marketing workflows. More than 90% of the top 100 Adobe Experience Cloud customers use three or more applications. Adobe Experience Platform operates at a substantial scale, with more than 24 trillion segment evaluations per day and is supported by a broad ecosystem of over 4,000 partners.
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
It’s a notable alliance of the best expertise academe can offer with a globally-trusted name in research. A new partnership between Massey University and NZ Product Accelerator is expected to lead the way in technology and innovation, supporting companies and research.
Specifically, the university’s AgriFood Digital Lab is partnering with NZ Product Accelerator to form a new centre in Palmerston North. The collaboration should move the needle in technological advances to benefit the private sector and New Zealand as a whole. The new research centre shall be led by Professor Johan Potgieter at Massey University.
We see this hub as a natural extension of the [lab’s] capability and an opportunity for Massey to lead the way in areas such as sensing and automation, for which Johan is so well known. 
– Professor Andrew East, Director, Massey’s AgriFood Digital Lab
To date, Massey’s agriculture programme is the highest-ranked in New Zealand; its veterinary school is accredited by the American Veterinary Medical Association and recognised by Canada, Australia and Great Britain. In short, its standard of academic excellence is well above par.
For its part, NZ Product Accelerator is a government-funded programme that uses New Zealand’s own brand of business for helping companies accelerate product development. In essence, it’s an incubator programme made up of top experts in technology to equip startups and businesses in their drive to achieve success.
Both institutions have been working hand in hand in research for some time now. Since, the Product Accelerator was formed in 2013 with $12.8 million funding under the Ministry for Building, Innovation and Employment’s enabling technology platform, it has worked with Massey University in various programmes.
Massey’s AgriFood Digital Lab is an industry-focused research centre, with work that includes horticulture, precision agriculture, robotics, advanced materials, sports analytics and biotechnology. Its focus is to develop agritech solutions to solve industry challenges.
Indeed, common interest in advanced technologies unite the new research group. That includes:
Such developments are welcomed by industry experts. For example, the lab’s director, Professor Andrew East, was delighted the university was partnering with the Product Accelerator.
For his part, Potgieter, the research centre leader who is a robotics professor at the university, said they had created a centre for some of the most outstanding innovations (e.g., robotics and 3D printing) supporting the new Product Accelerator agritech hub.
The aggressive focus on Research and Development (R&D) should trickle down to the industry. The new research hub, located within “The Engine” on the AgResearch campus in Palmerston North, will support companies and research to accelerate commercial opportunities into local and international markets.
The sentiment has been echoed by Associate Professor Mark Jones, Product Accelerator Co-director. He detailed that they are maximising on a pull-science model of assisting New Zealand companies with technology solutions. To do this, they are tapping into the collective capability in their network and across the New Zealand R&D community.
No doubt, NZ Product Accelerator is cutting-edge. Via this new research centre, it should be able to provide the “missing science” in the field of agriculture technology. It had done so before in new product development, problem-solving, and embedding technology innovation for countless New Zealand companies.
Collaboration has always been central to New Zealand’s approach to technology and innovation. Its road map to digital transformation leaves such a collaborative imprint. As reported on OpenGov Asia, Wellington is letting all stakeholders participate in its technology road map creation.
It must be the secret sauce to Aoteroa’s digital success. Its FinTech industry, for instance, is enjoying a great ride growing in size like never before.
In a clean energy breakthrough, researchers from the University of Wollongong (UOW) and ARC Centre of Excellence for Electromaterials Science (ACES) have developed new electrolyser technology that brings cost-competitive renewable, or green, hydrogen closer to reality. The research findings are published on 16 March 2022 in Nature Communications and report on the research team’s “capillary-fed electrolysis cell” and its production of green hydrogen from water at 98% cell energy efficiency.
This productivity is superior to other existing electrolyser technologies, and is well above the International Renewable Energy Agency’s (IRENA) 2050 target, enabling an affordable hydrogen production cost that can match the production costs of fossil fuels. Professor Gerry Swiegers from ACES and UOW’s Intelligent Polymer Research Institute (IPRI) led the research team, with critical input from other UOW researchers including ACES Director Distinguished Professor Gordon Wallace.
A UOW spin-out company was formed last year to commercialise the breakthrough hydrogen electrolyser technology. the company is based at UOW’s Australian Institute for Innovative Materials (AIIM) – the headquarters for both IPRI and ACES – and is commercialising the technology with backing from IP Group and the Clean Energy Finance Corporation (CEFC).
The CTO of the tech firm noted that electrolysers have been around for 200 years, however, the large amounts of renewable electricity required to produce green hydrogen and the overall cost of electrolysers today has prevented large-scale uptake of green hydrogen.
The company’s overall electrolyser system has been designed for ease of manufacturing, scaling and installation, delivering 95% overall system efficiency, equivalent to 41.5 kWh/kg, compared to 75% or less for existing electrolyser technologies. For hydrogen producers, this will significantly reduce both the capital and operational costs to produce green hydrogen.
Professor Wallace described his excitement on the discoveries and how it is a testament to work built upon over a long time. He noted that exciting new technological opportunities are based on many years of thorough fundamental scientific explorations. The company’s development is no exception and we are proud to be associated with this, he added.
The Head of Physical Sciences at IP Group Australia and the CEO of the aforementioned tech company explained that these new findings provide a pathway to commercialise the world’s most efficient electrolyser. He noted that the global momentum towards net-zero is creating a massive opportunity for green hydrogen and electrolysers. Economics will ultimately determine which technologies win, and with world-beating efficiency, the firm is well placed to lead in this major new global market.
The company’s electrolyser will deliver the world’s lowest hydrogen cost, save hydrogen producers billions of dollars in electricity costs, and enable green hydrogen to outcompete fossil fuel-derived hydrogen. The technology will enable hydrogen production of below US$1.50/kg per kilogram by the mid-2020s, meeting Australian and global cost targets much earlier than generally expected. This is critical to making green hydrogen commercially viable and decarbonising hard-to-abate sectors.
Some of Australia’s brightest minds are working together to position Australia as a leading manufacturer and exporter of electrolysers, with plans underway to build a pilot electrolyser manufacturing plant and employ dozens of new highly skilled specialists in 2022.
Green hydrogen is forecast to be a trillion-dollar industry with the backbone of this industry being the electrolyser. Given the urgency to reach net zero, we are gearing up to scale up as quickly as possible.
ABOUT THE ARC CENTRE OF EXCELLENCE FOR ELECTROMATERIALS SCIENCE
Based at the University of Wollongong’s Innovation Campus, ACES is a multidisciplinary research group with a focus on developing functional devices for applications including batteries, solar cells and systems that interact with living tissue.
ABOUT THE RESEARCH
‘A high-performance capillary-fed electrolysis cell promises more cost-competitive renewable hydrogen’ by Aaron Hodges, Anh Linh Hoang, George Tsekouras, Klaudia Wagner, Chong-Yong Lee, Gerhard F. Swiegers and Gordon G. Wallace is published in Nature Communications.
The research was funded by the Australian Renewable Energy Agency (ARENA), the Australian Research Council Centre of Excellence Scheme and the Australian National Fabrication Facility (ANFF) Materials Node.
Though the Taiwanese government greenlit the operation of its first three online-only banks in 2019, they faced pandemic-induced delays. Still, when they went live late last year, they’ve enjoyed brisk operations. Today, the first two virtual banks have quickly accumulated a significant customer base while the third is on the way.
Financial Technology (FinTech) via virtual banks are not unique to Taiwan. Across East Asia, digital banks have been gaining traction from financial centres in the region. However, it’s still an uphill battle for virtual banks in the island nation. Taiwan’s oversaturated banking market will likely require that the digital lenders adopt new tactics and technologies to become truly competitive. In short, they will have to use technology to the hilt.
To date, the Taiwan market has 37 retail lenders to serve a population of over 23 million. It is not that demand does not exist for their services, however. Taiwan’s high degree of smartphone penetration, growing preference for contactless transactions, and the generally weak digital offerings of incumbent banks offer the digital lenders an opportunity.
To add to these challenges, Taiwan’s financial industry is fairly conservative. As firms and government regulators stay cautious, innovation in the FinTech industry is achieved in measured steps. Digital banking in Taiwan is in its early state. Strictly speaking, there are no virtual banking start-ups on the island in the traditional sense of the word. Rather, two of Asia’s largest platform companies and Taiwan’s preeminent telecoms provider have teamed up with some of the island’s most established financial institutions to form three consortia licensed to provide banking services.
There are, however, a few caveats. One, digital banks cannot offer these services from physical branches. Two, they cannot conduct business on the same scale as traditional banks. Nonetheless, those issues come also with genuine advantages. Digital banks can make the most of their apps. Against the backdrop of ageing IT bank practices from traditional lenders, virtual banks should attract younger Taiwanese who spend a lot more time online via their smartphones. Indeed, that shows that while Taiwan is overbanked, its FinTech industry is underutilised.
The numbers speak for themselves. One of Taiwan’s virtual banks has accumulated about 600,000 customers since opening in 2021. That is a strong performance in such a short period of time. One key strategy they followed is attracting the right clientele. Over 75% of their users are aged 20 to 40, clearly the most tech-savvy of the population.
The other virtual bank is paving its path differently. It does not boast of as many accounts; instead, it attracts bigger deposits. Though it has only nearly a tenth of the number of the first virtual bank’s users, its deposits are nearly a fourth. So it has a total deposit of NT$5.4 billion compared to the first bank’s NT$20 billion.
Taiwan’s FinTech industry may not be moving as fast as anticipated, but it’s on the right track. An example of its commitment is its recent regulation of cryptocurrencies. The digital infrastructure that Taipei is putting up should encourage everyone to join the country’s digital transformation.
Additionally, Taipei has set up an AI HUB that should put the island nation on the map when it comes to Artificial Intelligence. As reported on OpenGov Asia, Taiwan is set to be a regional AI hub, if not a global one. Add to that picture the chip industry that is prepping itself for the advent of electric cars.
A tech start-up has launched a new digital initiative that seeks to reinvent the way the federal government responds to a crisis by giving them ready access to needed digital skills. The new National Resilience Database will allow Australian citizens with digital skills to register to volunteer their skills to government agencies during disasters and be paid for their contributions.
The database has been designed as a new way for agencies to access skilled talent capable of stepping into short-term roles as required, according to the CTO of the start-up. She noted that when disaster strikes, one of the biggest challenges that governments face is being able to mobilise quickly and deploy the digital skills required to effectively respond. The company has seen this challenge first-hand from working closely with government agencies during the pandemic.
The NRDB is going to provide government agencies with a real-world solution — turnkey access to skilled digital talent, which is something that hasn’t existed before. “While we can’t stop disasters from occurring, we can help make sure that our country is armed with the right resources to allow us to respond in the best way possible.”.
Australian citizens interested in offering their skills can register for the NRDB and receive access to up to $5000 worth of free training in areas including data analytics, cybersecurity, digital project management, robotic process automation and software development. The firm provides digital skills training to public and private sector agencies.
Recent research found that the Global Crisis Management Software Market is projected to grow by US$ 9.6 billion in 2021, registering a CAGR of 7.8% by 2028 end. The growth of this market is primarily driven by the significant increase in cyber-attacks and natural disasters across the globe, which has been leading to increased adoption of crisis management software solutions for enterprises as well as SMEs.
Crisis Management Software is a type of software that allows users to identify and mitigate risks, both business-related and personal. It also manages all crisis management activities simultaneously in the areas of safety, security, operational continuity, legal compliance, or financial stability.
The Cloud-Based Crisis Management Software Market is projected to grow at a significant CAGR during the forecast period. This growth can be attributed to the advantages of cloud computing such as easy access, scalability, and multi-tenancy offered by this type of software over on-premise solutions.
The On-Premise Crisis Management Software Market is expected to witness steady market demand due to high-security standards provided by most organizations for their critical business data & information.
The main driving force of the Global Crisis Management Software Market is the growing need for crisis management software solutions. The increasing awareness about corporate social responsibility and development in transportation, communication, and energy industries are also expected to propel market growth over the next five years.
Furthermore, the rise of smart cities will benefit these vendors as they provide services such as data analytics and tracking tools that can be useful for municipalities and security agencies globally.
As China grapples with a new wave of COVID-19  outbreaks and the country’s highest case numbers in two years, the Chinese government has allowed the sale of at-home antigen testing products on the country’s biggest e-commerce platforms. Lately, five new at-home antigen testing products have been approved for home use bringing to 10 the number of self-testing kits now ready for order.
Initially, China’s National Medical Products Administration approved five COVID-19 antigen self-testing products for sale, which will be used as a supplement to the standard nucleic acid testing to help fight the spread of the virus. To date, the number has now increased to 10 as another set of five new COVID-19 self-testing kits have been given approval.
Such an unprecedented move of making the products available for order online could be timely as part of the nation’s adjustment of epidemic prevention measures amid the rapid spread of the Omicron variant.
Prior to that, the State Council’s Comprehensive Team of the Joint Prevention and Control Mechanism for Novel Coronavirus Pneumonia issued the “Notice on Printing and Distributing the New Coronavirus Antigen Detection Application Plan (Trial)”. The notice showed that after research, the team decided to add antigen detection as a supplement on the basis of nucleic acid detection.
Compared to nucleic acid testing, antigen testing kits are much cheaper and more convenient. The results of antigen testing also have a strong value despite the test’s lower sensitivity than nucleic acid testing,
– Zhang Wenhong, Head, Center for Infectious Diseases,  Huashan Hospital
Nucleic acid testing (also known as molecular, RNA or PCR tests) and antigen testing are two of the most common COVID-19 testing methods today. While nucleic tests are more accurate, they take time — at least 24 hours to complete. On the other hand, antigen tests can give results in as little as 15 minutes. That should make it an ideal prevention tool.
Indeed, e-commerce (short for electronic commerce) is making services and products a lot easier to distribute. Since the first sale happened online in the 1970s, the platform has had major changes. Online shopping has never looked back ever since that fateful day. Driven by the technological advances of the semiconductor industry, e-commerce is the largest sector of the electronics industry.
To date, global e-commerce is growing by leaps and bound, spurred by the pandemic. It is one aspect of Information and Communication Technology (ICT) that is changing the way business is done in a monumental way. Valued at $3.351 trillion in 2019, online sales are expected to reach $5.5 trillion by 2022. All that means a lot of money changing hands encouraged by FinTech operators. As expected, fortunes were made during the pandemic with the richest billionaires on the planet getting the lion’s share.
China is no exception. Its e-commerce businesses have thrived during the pandemic, allowing people goods and services during lockdowns. The good news is the same online platform that people use to order what they want can now be utilised to curb a growing epidemic and steer them to greater safety.
Indeed, China’s robust digital economy have played a critical factor in containing the virus spread. Couple that with Beijing’s iron hand to manage its digital economy and it comes as no surprise the country’s economy is growing.
At the heart of the discussion for greater productivity, of course, is technology.  So, when the regional political leaders of the country met in their annual “Two Sessions” meeting, the latest of today’s emerging ICT technologies are top of the agenda. As reported on OpenGov Asia, China’s creation of a Metaverse Committee of late attests to this.
India and Finland have worked out a detailed plan to establish an Indo-Finnish Virtual Network Centre on Quantum Computing. According to the Indian Minister of State for Science and Technology, Dr Jitendra Singh, India has already identified three premier institutes to work with Finnish counterpart institutions on the centre. The institutes include the Indian Institute of Technology in Madras (IIT-Madras), the Indian Institute of Science Education and Research (IISER) in Pune, and the Centre for Development of Advanced Computing (C-DAC). As per a press release, a formal announcement regarding the establishment of the centre is likely to be made during the Finnish Economic Affairs Minister’s visit to India in April.
A Finnish delegation, led by Ambassador Ritva Koukku-Ronde, called on the Union Minister and reviewed the progress of the countries’ cooperation in areas like 5G, artificial intelligence (AI), and sustainability through academia, industries, and start-ups. Singh called for collaboration in the Department of Science and Technology (DST)-initiated mission-mode programmes like electric vehicles (EVs), cyber-physical systems, future manufacturing, and green hydrogen fuel, among others. To deliver benefits to both countries, the bilateral science, technology, and innovation (STI) collaboration will stimulate research and development projects. These initiatives will address specific challenges and are expected to demonstrate high industrial relevance and commercial potential in India and Finland.
Singh stated that the two sides have a strong bond in STI. Within the framework of an agreement, the DST, the Department of Biotechnology (DBT), the Finnish Ministry of Economic Affairs and Employment, Business Finland, and the Academy of Finland have been collaborating for over a decade. Singh also recalled Finland’s leading role in clean and green technologies, which can aid India’s drive towards sustainable development.
Finland reiterated its commitment to enhanced cooperation in renewable and bioenergy, sustainability, edu-tech, pharmaceuticals, and digitisation. Koukku-Ronde noted that Finnish companies would partner with India for carbon-neutral technologies and innovations. She also underlined that both sides should enhance cooperation for sustainability in climate change. The Ambassador invited India to explore the possibility of deeper cooperation in Finland’s biobank project to mediate high-quality human samples to medical research and develop new products and services that promote public health.
Over 100 Finnish companies are actively operating in India in various sectors such as telecom, elevators, machinery, and energy, including renewable energy. Around 30 Indian companies are also active in Finland in the information technology, auto-components, and hospitality sectors. The adoption of quantum technologies across industries has the potential to add US$280-US$310 billion of value to the Indian economy by 2030, as per a recent report. The uptake by enterprises is also expected to go up by 45%, and in India, sectors such as manufacturing, high-tech, banking, and defence will likely lead the charge of adopting quantum technologies for critical and large-scale use cases.
The quantum ecosystem in India is growing at an accelerated pace with 10-15 government agencies, 20-30 service providers, 15-20 startups, and 40-50 academic institutions active in this domain. Of around 100 quantum projects initiated in India, about 92% are government-sponsored. The growth of cloud hyperscalers is also making quantum technology more accessible on the cloud. In India, enterprise adoption of quantum computing technology stands at around 1-2%. This could go up to 35-45% over a decade.
Knowing how much the country has been a target of cybersecurity threats in the past, top experts from the United Kingdom presented state-of-the-art cybersecurity practices to the leaders of the Bankers Association of the Philippines (BAP). The exchange was organised through the efforts of the British Embassy Manila and BAP.
The exchange was designed to discuss the growing relevance of Cyber Security in the country.
The aims is to help forge relationships and build connections between the UK and the Philippines and work together in addressing cyber security risks. The UK is open to collaborating internationally, especially with countries that share our values of democracy and transparency, like the Philippines.
– Richard Colley, Country Director, Department for International Trade
Certainly, it’s a timely move. To date, cyberthreats have risen in the Southeast Asian nation since the pandemic. A recent study revealed that more small and medium-sized businesses (SMBs) that went digital because of the coronavirus pandemic are experiencing cyberattacks affecting their operations. Moreover, the study which focused on cybersecurity for SMBs in the Asia-Pacific (APAC) region found 57% of SMBs in the country experienced a cyberattack in the past 12 months. Among them, 73% lost customer information to culprits.
The strategic relevance of the Association of Southeast Asian Nations (ASEAN) region, including the Philippines, makes it a prime target for cyberattacks. The growth in trade, capital flows, and cyber linkages between the Philippines and other countries implies that its cyber threat landscape will become even more complex in the future. Thus, such growth further escalates the region’s cybersecurity vulnerabilities.
Acknowledging this, Mr Ramon L Jocson, Vice-Chairman of the BAP Cyber Security Committee confirmed the growing menace. He talked about the cyber threats that Philippine banks and financial intermediaries are facing including the prevalence of ransomware and supply chain attacks. He also noted how BAP’s initiatives and collaboration with government and public agencies have been instrumental in addressing cyber issues.
The United Kingdom is one of these vital resources. The National Cyber Security Centre (NCSC), the UK’s think tank and main government implementer of cyber strategies and programmes shared how the organisation plays its role in supporting the Financial Services Sector. British government experts presented its 2022 National Cyber Strategy which underscores the government’s action to protect its citizens, companies and international partners. In addition, NCSC also explained how they help realise the vision of cyberspace as a reliable and resilient place for people and businesses to flourish.
Cyberthreats have not only grown in number; they also have widened their technical arsenal. Learning from the best is surely a great way to move forward — especially true in the digital landscape. Many UK tech companies are already working with Philippine partners and clients, but there are still many opportunities for collaboration, particularly on cyber security. To that end, companies with cutting-edge technology presented their technologies and explained how they can further support the Philippines in becoming cyber-resilient in the fast-moving digital world.
The Philippines has been steadily upgrading its economy to veer towards digitisation. Its drive to be part of the Fourth Industrial Revolution (Industry 4.0) and Web 3.0 is remarkable. To jumpstart its digital economy, the country has launched the Innovative Cities Initiative developing towards technology one key city at a time. It should make Makati City the  Silicon Valley of the nation.
And as reported on OpenGov Asia, the Pacific nation is starting its digital currency initiative. Indeed, the Philippines may not be the first country to do so but it’s definitely moving its digital economy forward.
© 2022 OpenGov Asia – CIO Network Pte Ltd.

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