Atmosphere, the Austin-based streaming TV service for businesses, is launching a new sports-focused channel, COO Blake Sabatinelli tells Axios.
Why it matters: Atmosphere Sports' launch follows the startup's $100 million raise ($80 million in a Series C and $20 million in debt) announced in January, as it adds new content to help expand its reach and engagement for out-of-home viewership.
By the numbers: Sabatinelli declined to share annual revenue but says it was up more than 300% in 2021 from the year prior and that Atmosphere's valuation is "approaching unicorn status."
Context: Sabatinelli joined Atmosphere in March 2021 after working as CEO of Newsy, the Scripps-owned news network. He says he met Atmosphere's founders in 2018 when Scripps considered investing.
What's next: "We created [the COO] role in order to start to operationalize the business, prepare ourselves for hyper-scaling and get ready to ride the rocket ship," Sabatinelli says.

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