Dot Foods, Inc., said to be North America’s largest food industry redistributor, has acquired Morsum, a food industry data and AI platform technology company.
Since its founding by Ted D’Cruz-Young in 2012, Morsum has built a high-tech food operating system (fOS) that improves profitability across a wide range of food service scenarios. With a suite of data-integrated products supporting CRM, labor, inventory, and purchasing management, Morsum improves day-to-day efficiency, operational simplicity, and cost control.
“We’re thrilled to welcome Morsum into the Dot Foods family,” says Dot Foods CEO Joe Tracy. “Dot is committed to continuously building on our mission to significantly contribute to the success of our business partners. Morsum’s innovative products and extraordinary data capabilities will be key in helping us facilitate success for everyone in the food ecosystem using technology.”
Morsum has spent nearly ten years working to bridge data gaps that cause unnecessary food and labor costs for everyone involved in the food ecosystem. Morsum’s significant expertise in mapping food data helps automate key decisions, enrich product data to aid customers in making more informed buying decisions, and minimize non-core activity. This all facilitates a greater focus on customer-valued activity. Dot’s industry relationships will expand access to Morsum’s capabilities.
“Making life easier and more rewarding for food service establishments has always been our singular pursuit,” says Ted D’Cruz-Young, Morsum CEO. “Dot’s unique position in the market and evolved understanding on the role and value of data made the decision to join the Dot family of businesses easy. With Dot’s clear-eyed and disciplined approach, I know that we will deliver tremendous value for distributor partners, their food service customers, and Dot’s suppliers. We’re really excited.”
When FE asked if Morsum will still work with its existing customers, or will Morsum be exclusive to Dot, D’Cruz-Young responded, “Morsum will continue to seek opportunities to add value to its existing customers as well as future customers. We are also focused on finding opportunities to leverage their capabilities that will add significant value to our customers and business partners.
FE had a few additional questions about the Morsum acquisition. It appears that Morsum is located in the UK. If that is correct, how will Morsum work with Dot Foods?
“Morsum’s team is located in several countries,” says Cullen Andrews, Dot Foods VP of sales. “They have had remote teams for several years that effectively collaborate and build innovative products and services. They have an extremely talented core team. Like many other organizations, Dot has had remote teams across our business for a number of years and that has certainly accelerated recently, so we are confident in working with the Morsum team effectively. The Morsum team will continue to operate as its own entity, which will allow us to move faster in creating new products and capabilities that ultimately will generate significant value to our customers. Dot will help with providing the resources to allow for that team to flourish.”
How does this new combination of expertise affect food and beverage processors whose products are distributed by Dot? “We believe this will align well with our continued pursuit to grow our supplier partners’ business,” says Dot’s Andrews. “We will develop new digital products that will help our suppliers reach customers they wouldn’t have otherwise had access too. We have prioritized having best in class product data for years and have been involved in driving adoption of GS1 standards from the beginning. Being involved with GS1 and adopting their standards has been the key driver to allow us to have the product data we use today. Morsum’s AI/ML capabilities can enrich our existing product data that will lead to a better experience for customers. In addition, we will be able to utilize data to generate more valuable insights through Morsum’s capabilities. We will focus on insights that will improve our partners’ business.”
FE asked if Morsum’s AI/ML experience in its varied applications help to solve supply chain problems—which seem to be many? “No one thing can solve today’s supply chain problems! With that said, we are exploring ways to leverage Morsum’s AI/ML capabilities to turn data into actionable information that can improve the service disruption that is occurring today,” says Andrews. “This can allow us to be more targeted in identifying opportunities to improve service.”
What are other benefits of this acquisition? “Part of Dot’s brand promise is creating innovative solutions for our business partners,” says Andrews. “Having a team that is focused on driving innovation faster, especially in the Ecommerce space will be a big benefit.”
subscribe to Food Engineering

You must have JavaScript enabled to enjoy a limited number of articles over the next 30 days.
Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Food Engineering audience. All Sponsored Content is supplied by the advertising company. Interested in participating in our Sponsored Content section? Contact your local rep.
ON DEMAND Tune into this Food Engineering Webinar to learn how other manufacturing businesses with <$250 million in annual revenue are setting priorities and managing their current realities.
The supply chain remains in flux for food processors, but many of the logistics challenges are out of their control. However, technology exists to help processors make sense of existing data to forecast and manage ingredient availability, product production schedules, shipment and delivery of finished foods, catch bad batches and mitigate recalls, and make proactive decisions to move their business forward, and not be reactive based on changing supply chain conditions.
Combining scientific depth with practical usefulness, this book serves as a tool for graduate students as well as practicing food engineers, technologists and researchers looking for the latest information on transformation and preservation processes as well as process control and plant hygiene topics.
Foodmaster.com

Copyright ©2022. All Rights Reserved BNP Media.
Design, CMS, Hosting & Web Development :: ePublishing

source

Leave a Reply

Your email address will not be published.