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Besides FinTech’s astounding 337% growth, ecommerce, online media, and travel and hospitality grew significantly, and are sustaining the growth.

Recent research from Amplitude shows organizations are embracing the digital expansion that accelerated after April 2020. Most of these products or organizations were launched in the past decade. Recruitment, e-learning, and financial apps were some of the best performers across the U.S., EMEA, and APAC.
Every industry across the globe is penning a rapid digital growth story, some more than others, says product intelligence company Amplitude. The company has laid out the top 20 next hottest products across the U.S., EMEA, and APAC regions in its firstProduct Report 2021 released this Tuesday.
The digital expansion was spurred partly due to, much like a lot of other recent trends, the COVID-19 pandemic. As such, the daily active users (DAUs) of digital products increased starkly by 54% between January 2020 and August 2021. For comparison, DAU growth stood at 18.9% in April last year, a month into the healthcare crisis being declared a pandemic, corresponding to the four prior months.
That is not to say digital expansion wasn’t in vogue in the pre-pandemic phase. Digital activity was rising, but at a rate much slower than what COVID-19 unleashed, and would’ve panned out over several years, if not decades. Amplitude noted that organizations adopting digital growth strategies are also showing signs of sustained growth.
See More: International Internet Day: Five Digital Trends That Shaped 2021
The highest rate of growth was registered in FinTech, which is natural considering it enabled contactless financial transactions as well as provided an alternative to the existing legacy banking and financial system, which is antiquated to say the least. FinTech grew 337% in terms of daily active users till August this year. 
Growth of FintechGrowth of FintechGrowth of FinTech | Source: Amplitude
Ecommerce also exhibited promising growth, particularly in April 2020 (the early days of COVID-19), and November 2020 (Black Friday and Cyber Monday).
Ecommerce Digital ActivityEcommerce Digital Activity
Ecommerce Growth | Source: Amplitude
As evident from the graph above, growth in ecommerce activity sustained over 50% levels even after the COVID-19 restrictions were lifted this year.
The travel and hospitality sector managed to attain a healthy level of growth given it was one of the most impacted sectors. After a 54.7% (April) and 56.7% (May) decline right at the onset, the industry bounced back well in March 2021 but not to the pre-pandemic level. Digital activity in travel and hospitality was more or less stagnant June, July and August 2021.
Growth of Travel and HospitalityGrowth of Travel and Hospitality
Growth of Travel and Hospitality | Source: Amplitude
Amplitude’s projection for digital media activity is taken for the 12-month period between September 2020 and August 2021. So it is hard to encapsulate how it actually fared compared to FinTech, ecommerce, and travel and hospitality since the beginning of 2020. Nevertheless, for the duration taken into consideration, data shows digital media activity peaked (against the September 1 baseline) during important events such as:
See More: How the Right Work Management Approach Can Help Businesses Achieve Digital Resilience
This analysis is based on data collected between June 2020 and June 2021. Amplitude noted, “We analyzed aggregated monthly user data in our platform to identify companies that could become the next household names. Some of them have been around for a decade. Others were launched in the last two years. What unifies them all, though, is a deep appreciation for the digital experience and remarkable levels of customer adoption.”
16 of these 20 companies received funds in 2021. Monthly active users (MAUs) of nearly half of the products on the list climbed to one million or more. In June 2020, the base month of the analysis, some of these products had just 100,000 MAUs.
Product
Remarks
SmartRecruiters
For teleworking developers
Toucan
Incentivizes physical activity
One
Remote learning, e-learning
Productiv
Car ride-sharing
CloudApp
Easing financial transactions through automation
Product
Supports and enhances user writing as written screen communication rises
Vivid
Same-day grocery delivery, etc
Zopa
Photo-editing
Product
Cryptocurrency investment
Glints
Social media
Pintu
Digital asset exchange
Amplitude also found that customer success teams now use data more than data scientists, and product & engineering teams. The next category of professionals relying on data are marketing teams. 
Note: Amplitude leveraged anonymized and aggregated data collated from 6,000 digital products across over 1,200 companies between January 1, 2020 to August 31, 2021. Amplitude considered companies that had a minimum of 1000 MAUs at the start of June 2020. Amplitude’s industry analyses are based on datasets with a minimum of 75 products in each industry.
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